Digital marketing has a lot of facets, with providers in all industries promising the biggest and the best of everything. That leaves it to you, as the business owner, to determine which investments in marketing will be the most lucrative for your business.
SEO, or search engine optimization, generally takes time to develop results, but is one of the best long-term sustainable digital marketing investments you can make. Let this short guide serve as a resource for you to determine which allocations to make to eCommerce SEO services the next time your digital marketing budget comes up for review.
Build a stronger brand with better brand awareness
Since SEO is centered largely around making it easier for search engines to crawl and index your website favorably, it will greatly expand your brand reach. Your organization will be in front of more and more eyes every day as it climbs its way to the top of the search engine results pages.
Create a better user experience
Since SEO targets specific search terms, by aligning your keyword strategy with user search intent, you can create a better user experience by bringing in only the best possible qualified traffic. Also, comprehensive SEO projects may even optimize elements of web design of eCommerce sites for logical hierarchy and even site speed – both factors that impact UX and bounce rates.
Lower paid search costs, lean less on PPC
An SEO strategy can serve as a fitting complement to your PPC campaigns, but it will also decrease your reliance on them. The more you lean on high-quality keyword research and the assistance of an acclaimed eCommerce SEO company to bring in new (and well targeted) users to your online store, the less you need to rely on paid search to drive traffic. Your eCommerce store’s conversion rates and sales will grow, too.
Drive better, higher quality, targeted organic traffic to your eCommerce website
The problem with poorly optimized websites is that they’re not always bringing in the best quality traffic. A team of eCommerce SEO experts will work tirelessly to continuously update focus keywords and specifically tailor product page, category page and other content on your website to ensure that your eCommerce business attracts the largest portion of qualified, interested traffic.
Conversions and sales will grow
The bottom line is results, and for online business, results lie in conversions, sales and revenue. All of these factors will be buoyed strongly by a suite of successful, expertly deployed eCommerce SEO services.
Because eCommerce SEO is all about building organic keyword rankings and driving organic traffic, the results produced are long-standing. When you cancel a PPC campaign, the resulting drop in traffic is immediate. The investment you make in SEO is yours to keep for the long haul. It’s like planting a tree. It takes a lot of work up front, but the eventual payoff is well worth the effort.
If you still have questions about how it all works, want to learn more about the process, or just want to see some real stories associated with actual client success, visit a top-rated eCommerce SEO agency at 1DigitalAgency.com.
Since 2012, 1DigitalⓇ Agency has been delivering industry leading SEO campaigns for its clients, covering everything from technical SEO to on page optimization to content publication to a comprehensive linking strategy. Its clients, in turn, have seen amazing growth in traffic and conversions, regardless of the industry they serve or the eCommerce platform they utilize.
You can, too, and it all starts with a call to 888-982-8269.