Buy Instagram Likes UK has recorded the highest growth rate of all time, compared to other sites. All over the world, the sharing of visuals obtains a very large number of interactions, which is why, today, this social network represents an excellent corporate web marketing tool, but also a personal one.
Let’s understand together how and why to use Instagram Marketing.
Instagram, a brief overview
Created in 2010 by Kevin Systrom and Mike Kriege is an application for taking photos and applying filters.
Originally only created for iOS in 2012, there is now the version for Android, which allows rapid and very large-scale distribution.
At this point, Zuckerberg decides to buy the app, turning it into a real social network, very powerful, almost as much as Facebook.
A year ago, Instagram had 600 million users worldwide, today it would have grown to over 700 million.
Figures that demonstrate the exponential and continuous growth of the social network, which makes it perfect for innovative and very effective marketing strategies.
Why Marketing on Instagram
Unlike other social networks, Instagram users are characterized by younger average age and therefore less formal content.
It is an important tool to allow the public to see the human side of a brand or a product, to have a less institutional aspect.
It’s a kind of backstage – always official – of corporate communication, with a touch of art. Perfect for creating the most original site of a web marketing campaign spread across different media.
At the company level, here are some figures: From the data, more than 60% of users follow a brand, providing business visibility top of more than 50% to that of Facebook.
The engagement rate on Instagram is 4% based on user loyalty.
Instagram and social media marketing
We have made a very attractive and positive portrait of this social network, but to use it effectively as a marketing tool, it is not enough to post random photos and images.
On the contrary, we need a well-defined strategy, clear objectives from the start, professional and constant work, an editorial plan that makes the story believable, coherent, and retains Followers.
All the elements that allow you to reach your target audience and strengthen the brand, whether it’s just your imagination.
Therefore, it is good to start with setting goals, only then will you understand, therefore, who you are referring to and how to communicate.
In general, Instagram is the perfect tool for a business wanting to talk about their product, both creating a referral community and increasing brand awareness and loyalty.
Then we move on to the target, which is essential for shaping our own content strategy. At this point, it is necessary to optimize your profile, create an editorial plan, set the hours, and obviously monitor the campaign by analyzing the results.
The Instagram profile, how to optimize it.
Your Instagram business card is your profile, whether it’s a person or a business.
In the case of a company profile, we can also enter the link to the site in order to generate visits and interest.
The first element is the biography, which must be faithful to the brand image.
A few lines are available to say what you are doing. Typically we tend to insert a slogan or a hashtag that will become recurrent in the communication.
The profile image is the second fundamental element: each user will recognize us through it, for a company this obviously means inserting your logo or an identification image.
On the link, make a short speech taking into account that on Instagram we can not link the messages that we publish, it is the only space to put your site.
Among the profile information, we can insert the link to the home page of the company’s website or even to an ad hoc Landing Page.
Today, with the company profile, you can also connect the Instagram profile with your Facebook page, then you can have the promotions overview data, as well as statistics on subscribers and published posts.
Great tool for a freelance writer and a business. The latest news is contact, which puts in contact, in fact, directly and immediately with the company.
The heart of the strategy:
The content on Instagram is purely visual, on the social network more than 95 million photos and videos are shared by members every day.
Many companies choose to use this social network to describe an aspect of the brand, which could be a product line, community, or company philosophy.
The only rule is to create content that interests and engages Followers. An idea?
Maybe you have to focus on the human side of the company or the brand, on the people who work, behind the scenes, on the uses of the products, and so on.
If the visual content is of good quality and matches the type of brand or story to tell, your followers will read the caption.
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Today, you can also post video content: 60-second videos, Instagram Stories, and photo albums.
Instagram marketing, how much and when to post
When it comes to how often to post content on Instagram, many large companies report having an average of 1.5 posts per day, a frequent but not annoying Story can retain followers and create the necessary engagement.
However, you need to pay attention to your target audience and learn more about your habits to understand when and what time is best to post.