We usually rely on our intuition to determine our audience’s content preferences. But that is no longer enough. It’s time to plan and focus our energies on organic search, the channel that has consistently generated most of our website’s traffic for its entire existence.
Therefore, if you adjust your organic strategy, you maysurpass the majority of your monthly traffic goals and even break some monthly traffic records. Your organic strategy will likely fuel your traffic boost and will shatter your entire previous traffic plateau. Recently, I came across an article on a social media app called Connectd where I found essential tips to drive your organic strategy.
Spend equal time on the SERPs as you do in tools
Despite the fact, that it’s algorithm that dictates a search engine’s results page (SERPs) rankings, the algorithm rewards web publishers that craft the best content on the internet. Therefore, it’s important to understand the search intent.
Usually tools offer us a ton of information, but that information is often based on incomplete, out-of-date, or biased data sets. Therefore, it’s important to encourage SEOs to combine the insights they’re getting from their tools with real-time clues on the SERPs. So, whenever you decide to target a new keyword, refresh a piece of content, or diagnose a page with irregular traffic, take a look at what’s coming up for the main queries on Google.
Therefore, depending on your goal, you need to pay attention to:
# Search features,
# Content that’s ranking,
# Websites that are ranking,
# Wheredoes the first organic result appear,
# How your page appears.
While doing these kinds of searches, you shouldn’t forget to use an incognito window, frequently clear your cache, history, and cookies and run your searches on both a desktop and phone.
Learn the SERP overlap test
Always use the SERP overlap test to determine whether to target two-plus queries with a single piece of content. You might be wondering, what’s the SERP overlap test?
While doing a quick search in incognito for Keyword A, also do a separate search for Keyword B. And if the SERPs look quite different, Google treats those queries as separate searches with different intent. But if the SERPs have a lot of overlap, you should treat them as the same query.
Choose the featured snippets in SERPs
Featured snippets are usually what search engines use to display an answer to a query straight on the SERP, so a user is not required to visit another page to get the answer to their query. You may be aware featured snippets impact organic search results, and that’s why it’s also essential to try and rank with as many featured snippets as possible.
To achieve that, create posts that answer specific questions that users have. Your featured snippet that includes your content must be semantically relevant to the keyword a user normally searches for. Therefore, you won’t be able to answer things like “What is inbound marketing?” with unrelated content as the algorithm knows enough to detect the link between the keywords and descriptions you give.
Moreover, your blog, or article should be well organized and formatted in a way that allows Google to know you’ve answered a question. For example, this could mean using a specific coding, so your featured snippet stands out on the page.
By targeting featured snippets with consistently formatted sections will remove some of the guesswork when it comes to ranking for featured snippets. The trick lies in having a clean and consistent code which is a significant factor in winning snippets.