Before mentioning the benefits of influencer marketing, it is important to know why this form of marketing is becoming more and more popular in the first place. The statement can be found with consumers. Research shows that more and more people have become figuratively blind to the traditional form of marketing. Just think about it for yourself. When was the last time you consciously watched an ad? Do you still hear the commercials on television or radio?
Social media is growing on all sides and so is the popularity surrounding influencer marketing. But what are the benefits of this marketing strategy?
For starters, what exactly is influencer marketing?
Influencer marketing is working with influential social media users who can convince their community to purchase your product. Influencers share their experience on social platforms via, for example, Instagram, Facebook, and YouTube. These people often have a large reach with sometimes more than a million followers. Here we can distinguish between Nano influencer programs and macro-social influencers. Nano influencers have a reach between 1000 and 10,000 followers. Opinions on the reach are divided on this, because they are mainly characterized by their passion for a particular topic. Macro influencers have a minimum reach of 100,000 followers, which mainly focuses on their lives.
There are also a number of important points that should not be missing from the list of advantages:
Increase your brand awareness
Influencer marketing can play a major role in increasing your brand awareness. As is known, some influencers have a huge reach and you can benefit enormously from this. New companies in particular benefit from this, because they have not yet built up a large reach themselves.
Reaching a specific target group
When you are active in a niche market it can be difficult to reach the target group, because they do not know you yet. Influencer marketing can help with this. When you have found an influencer who appeals to this target group, you will also be able to reach them more easily. To be able to use it properly, it is important that you know how your target group works, so that you do not get started with the wrong influencers and therefore target group.
Social influencers are seen as experts of the market
Influencers are in fact seen as experts on a particular topic. They are experts in their field and followers accept this more quickly. Furthermore, followers like to be inspired and they are trend sensitive. This makes it even more interesting to work with influencers. Content from a social influencer is also found to be more credible and reliable than an advertisement.
What does it yield?
Thanks to the many advantages of influencer marketing, you can appear more credible as a brand, generate more brand awareness faster and more cheaply. The last plus of the benefits of influencer marketing refers to the fact that an influencer can exert a lot of influence on the followers. This is possible because such an influencer is an expert, a friend, and a role model. The next question for you as a brand: when are you going to use influencer marketing? Instagram Influencer service platform in India helps brands by connecting them with suitable influencers. Are you interested in working with an influencer now that you know the benefits of influencer marketing? Then contact the Influencer marketing platform in India!